Ep. 033 - Innovation Master Planning

This podcast talks about how to build Idea Bank to sustain consistent Innovation for your business.

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Brand building is not something we do in a month or even a few years.

It takes consistency of effort and long-term thinking beyond the day-to-day urgency.

Therefore, solid Innovation Master Planning is the secret of a successful brand, that is able to launch impactful innovation again and again to the marketplace over many years and decades.

This is the kind of brand that is able to sustain a consistent effort of launching meaningful innovation for its consumers.

We will also talk about the key principles of how to develop an Innovation Master Plan so that you will never run out of ideas on how to launch new innovations to grow your business consistently.

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