Ep. 034 - Brand Defense Strategy

This podcast talks about how to develop a robust Defense Strategy against competitors’ attack on our brand.

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What to do if your brand is being attacked by strong competitors? Are we going to just sit back and watch, while your competitors are converting your users away, making you lose your market share, revenue, and profits?

Absolutely not!

However, responding to competitive attacks requires us to stay calm and not be emotionally reactive. We need to think through the best defense strategy.

In this episode, we will talk about the key principles of developing a defense strategy against a competitor's attack, such as right-sizing the response, protecting current loyal users, and counter-attacking the competitor's source of funding.

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