Ep. 031 - How to Set the Right Pricing

This podcast talks about how to define the right Pricing Strategy for our brands.

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One of the biggest questions to answer for business professionals is how to set the right pricing for the brand and its product lineups.

Overprice will drive the consumers away to competitors. On the other hand, setting the price too low will hurt our revenue and profit.

Pricing decisions should not be driven only by cost and profit numbers only. Pricing should be set based on the overall brand strategy and business model. Pricing decisions should be strategically based on what kind of consumers we want to target and how we want to position the brand.

Therefore, in this episode, we will discuss some key principles on how to set the right pricing for the brand.

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