Ep. 018 - Why Branding
This podcast discusses why we need to build a brand
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This episode discusses why you need to build the brand, versus just selling products.
Otherwise, your products will soon become just a mere commodity.
Because a brand is a product with a soul.
We will talk about the characteristics of a strong brand, such as being Decisive, Distinct, and Desirable.
An example of how to build a strong brand with unique characteristics will be given.