Ep. 041 - The Science Behind Advertising
This podcast talks about the Science Behind Advertising.
WATCH NOW
Discover the secrets of advertising and how it truly works to trigger your purchase decisions! Join us on the Business and Management Podcast as we dive deep into the captivating world of "How Advertising Works."
Ever wondered what goes on inside our minds when we see an ad? What triggers us to make a purchase after watching it? And why do ads keep repeating themselves?
Get ready for some mind-bending insights that will transform your understanding of advertising!
Whether you're an entrepreneur or part of a company, effective communication through advertising is vital to reach your consumers. But how exactly does advertising work? How does it influence our thoughts and instantly drive us to shop?
Explore two schools of thought on advertising: the traditional rational approach and the progressive emotional perspective.
Discover how brands build psychological associations with our needs and desires, creating powerful connections in our minds.
Find out why repetition is crucial in advertising and how consistency in features, logos, jingles, and aesthetics forms strong associations with specific contexts. Just like learning a language, repetition strengthens the bond between brands and memories in our brains.
Uncover the fascinating world of consumer psychology and how the right associations can make our brand "feel right" for consumers, leading them to choose us over competitors.
Share your own experiences in creating ads for your products in the comments below. Don't forget to like, subscribe, and share this insightful podcast with your friends. Let's spread the benefits of understanding advertising together!
Thank you for joining us! Wishing you continued success in your business ventures. All the best!
