Ep. 028 - Launching a Brand Restage

This podcast talks about how to launch a Brand Restage without alienating existing users while adding new users.

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This episode discusses the key principles of how to reinvent existing brands.

There are many reasons why we want to do a Brand Restage of our current brands. such as the arrival of new technology to upgrade, refreshing outdated packaging designs, and competitive actions.

Brand restage can be done in several ways, such as packaging design changes, product formula upgrades, a new positioning, or a combination of those options.

We will discuss what needs to be considered when launching a brand restage, to make sure that we do not alienate existing users, while we keep adding more new users.

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