Ep. 022 - Generating Marketing Ideas

This podcast talks about how to generate creative marketing ideas to support sustainable business growth.

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This episode discusses the key principles to generate creative marketing ideas to support sustainable business growth.

Based on the learning, it is important to balance data-crunching activities with getting inspiration by simply talking to the consumers, at their homes, at the stores, and while they are using the products.

It is critical to differentiate and not to imitate when entering a category in which strong competitors are already in place. It may be good to be better, but it is always better to be different.

These principles should guide business owners and marketers on how to build great marketing campaigns for their businesses.

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