Ep. 003 - How Ads Work

This podcast covers how advertising works

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In this episode, we will discuss how advertising works.

What happens in our brains when we see advertisements? What triggers us to buy the products after seeing the advertisements?

The two schools of thought on advertisements, i.e. between functional and emotional needs. The importance of building emotional connections between the advertisements and the consumers' brains. The reason why advertisements must be consistent, and repeated again and again. And how to make consumers' purchase decision feels just right on a subconscious level.

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