Ep. 064 - Allocating Marketing Spending

This podcast discusses how to allocate marketing spending budget effectively.

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This episode talks about (1) where to spend the marketing budget money and (2) how much to spend on each of the platforms.

Marketing Media Mix Choices have always been puzzling marketers, especially as the media landscape keeps on changing with so many options such as National TV, Social Media platforms, Print Magazines, Outdoor Billboards, Radio, and so many others.

Therefore, understanding the principles of (1) not spreading ourselves too thin to ensure sufficiency of awareness generation in each platform, as well as (2) Cascading Choices prioritization, are extremely crucial to allocate the Marketing Media Money properly to achieve the best ROI (Return on Investment) for the Marketing Money.

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